Committee for Marketing ICT of Australia (CoMICTA)
CoMICTA grew out of the success at promoting the local industry to international delegates at WCIT 2002 in Adelaide and is comprised of representatives from the Commonwealth, State and Territory Governments (jurisdictions), nominated ICT Industry Associations and peak ICT research and development centres.
Objectives
CoMICTA’s objective is to grow and sustain the Australian ICT industry sector by providing a co-ordinated and strategic national approach to:
- Marketing Australian ICT as a source of innovation and as a leading supplier of world class products and services; and
- Promoting Australia as a location for inward investment in ICT.
The CoMICTA Approach
CoMICTA continues to pursue a co-ordinated and strategic approach to promoting Australia through:
- Communication –individual agencies and associations and research and development centres sharing information about marketing activities including events, missions and inbound delegations. The information should encapsulate forward looking at events and feedback from event attendance.
- Co-operation – identifying areas of common interest (by sharing details about what we are planning to do individually and highlighting the potential for group participation). Share the strategic plans or focus areas for each jurisdiction.
- Collaboration – identifying where we can work together under Brand Australia to achieve international recognition.
